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Walk This Way For a Successful New Business

Fior Espinal is the founder of Wiggle Walks, a dog walking and pet sitting company serving the Massachusetts North Shore, whose motto is “every walk is better with a wiggle.”

When Fior first applied to the free one-year EforAll Accelerator Program, she had filed for a business name and had business cards printed, but that was it.  She says, “I was like, I’m 29 and either I’m going to do this or I’m not, so I decided I was going to do it!” 

After she was accepted into the EforAll Accelerator Program, Fior learned how to target her customer segment.  According to Fior, “EforAll pinpointed that for me. I was learning something new in every class, literally.” When asked about how it felt to be part of a cohort with 8 other startups, she says, “It was amazing. I feel like we have a bond, all of us; we always look out for each other, strategize, and brainstorm together.”

When Fior began EforAll, she didn’t have any clients; now she has seven. “EforAll has changed my life, it really has in the best way.”

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Published: August 2019

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