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Virtual Workshops

Virtual Workshop Series For Small Business Owners

EforAll periodically hosts virtual learning sessions (Deep Dives) to help new EforAll businesses beyond the Accelerator. 

EforAll knows that every business owner needs to keep learning and expanding their knowledge as they grow. That’s why we offer EforAll Deep Dive webinars, virtual learning opportunities that focus on one specific topic featuring a subject-matter expert who will guide the program and an EforAll moderator who will facilitate the session and ensure that all your questions will be answered.

EforAll Deep Dives are offered in English. The program is free, but pre-registration is required. All sessions will be recorded, and the recordings will be available here.

Stay tuned for upcoming Deep Dives!

If you’re interested in presenting a Deep Dive topic to our EforAll community, please email info@eforall.org.

Prior EforAll Deep Dive Workshops:

September 19, 2022 Deep Dive:  Making it in the food business!

Food businesses face many specific challenges and if you are in or thinking of starting a restaurant, a food truck, a bakery, caterer, or food product, you’ll want to learn from those who’ve come before you!  EforAll’s Deep Dive on Making It In the Food Business features a panel of EforAll alumni food entrepreneurs sharing their successes and suggestions. 

August 19, 2022 Deep Dive:  Are You Getting All You Can Out of Quickbooks?

Lots of businesses have Quickbooks…but are you using it right?   Expert Dan Putignano of Ms. Management, an experienced EforAll mentor givoffers a “guided tour” of Quickbooks and how setting it up right from the start can make all the difference.

July 18, 2022 Deep Dive: Non Profit Startup 101

If you’ve ever considered starting a non-profit organization, you’ll want to check out this informative webinar with Attorney David Craft where you’ll learn the pros and cons and understand what’s involved in getting up and running—including some creative alternative approaches.

May 16, 2022 Deep Dive: How to use Linkedin to grow your small business

If you aren’t using LinkedIn to make valuable connections for your small business—you are really missing out on the most important business-to-business social media platform out there. 185 million active users are on LinkedIn daily. Career Coach Robert Braathe will explore all the many ways to use LinkedIn to find new customers, employees, partners and build your professional network to move your business forward!

April 18, 2022 Deep Dive:  Surveying Your Customers is NOT a one-shot deal

How do you keep your customers satisfied?  Survey, survey, survey. Marketing pro Aron Witkamper has been teaching surveys to EforAll classes for years, and in this session, he helped businesses past the start-up phase understand how to ensure they are always delighting and anticipating the needs of their clients.

March 21, 2022 Deep Dive:  Email Marketing For Small Business

Master Marketer Albert Kaufman of Albert Ideation will review why it’s vital for any business to be using email marketing as the #1 part of their marketing efforts. Email marketing returns $42 for every $1 spent and is a cost-effective way to market to an audience.

February 28, 2022 Deep Dive:  Why You Need a Brand 

Branding and Marketing Professional Lee Rafkin helps business owners understand how consumers think and connect with a business and why everyone needs a strong, well-thought-out brand.  Using real-world examples, you’ll learn a smart approach to making it work for you.

January 24, 2022 Deep Dive: Make Better Decisions with Google Analytics 

Do you really understand who is visiting your website and what they do when they are there?  How often do they come?  How long do they spend there?  When you learn how to gather and analyze the information available to you for free from Google Analytics, you can make your business boom. 

November 15, 2021 Deep Dive: Building Your Supply Chain

It can be overwhelming to figure out the best way to get your products made! Join us for an online conversation with FORGE, a nonprofit organization that helps entrepreneurs navigate the journey from physical prototype to commercialization and impact at scale.

October 18, 2021 Deep Dive: Building Your Sales Pipeline 

Without sales, you have no business. Learn the fundamental of creating a replicable, reliable sales pipeline…whether you sell goods or services, in person or online. Dr. Jeff Kiplinger presents a simple three part approach that anyone can use to improve their sales.

September 20, 2021 Deep Dive: Networking for Success

Networking is a critical part of small business success. This EforAll Deep Dive features a review of some key fundamentals of networking and then a lively panel discussion featuring three EforAll alumni who have been able to use their EforAll and community connections to grow their businesses.

August 16, 2021 Deep Dive: Scaling Your Business: How Can I Grow This Thing?

Meet the founders of 3 successful EforAll alumni businesses and enjoy their engaging panel conversation about what it is like to grow your business and some of the many lessons they learned.

July 19, 2021 Deep Dive: How Can I Make My Business More Equitable?

Facilitator Jeff Rogers leads panelists and our Zoom participants in a lively, frank discussion about how we small business owners grapple with equity and diversity issues and how we can work positively to make change happen.

June 21, 2021 Deep Dive: What’s the right corporate entity for me?

Learn about all the different types of corporate entities including benefit and B corps in this informative, easy-to-follow webinar with guest presenter Jenevra Georgini, an attorney who specializes in working with startups.

May 17, 2021 Deep Dive: Funding Sources for Your Business

If you are seeking funding for your business, you’ll want to start with EforAll’s Deep Dive on Funding Sources with Common Capital’s Raymond Lanza-Weil. His clear and pragmatic approach helps you think about the many ways you can get the capital you need and understanding the process of lending from the lender’s side.

April 12, 2021 Deep Dive: Cyber Security: Required Knowledge for all Businesses

When a small business doesn’t pay attention to the possibility of a cyber-attack it is kind of like leaving the front door of the shop unlocked. Learn some smart and simple practices to secure your business data and privacy to make sure you are as safe as possible from this very real threat.

March 11, 2021 Deep Dive: There’s More to Marketing than Social Media

It may seem like the only marketing you need to do for your small business is online—but that is simply not true!  The trick is to understand your customers and how to reach them effectively.  Listen to this lively discussion with a panel of experts.

February 8, 2021 Deep Dive: Negotiation Skills for Small Businesses

Developing your negotiation skills will ensure that you are always at the top of your game and maximizing your own success. This session will help you learn negotiation skills that can make a huge difference!

January 12, 2021 Deep Dive: Pause, Close or Pivot Panel Discussion

Difficult times call for difficult decisions. This panel of EforAll experts–an attorney, a CPA and a coach– gives you insight and advice on how to proceed—pause, close or pivot.

December 14th Deep Dive:  Getting Certified as a Woman/Minority Owned Business

Need to understand whether getting certified as a minority or woman-owned business makes sense for you? This informative webinar will give you a big picture view and guide you to resources to get certified for public and private contracts. Approximately 60 minutes.

November 16th Deep Dive:  Getting Free Traffic to Your Website

This is the clearest explanation you will ever get of how to get more traffic to your business website that you will ever encounter. Expert marketer Noah Cook-Dubin brings you through all the things to consider in a clear and actionable format. Approximately 80 minutes.

October 19th Deep Dive: Start Selling Online

Overwhelmed by the idea of selling online for the first time? Watch this chock-full webinar with Matt Medeiros of Southcoast.fm as he explains what you need to succeed at ecommerce today.

September 21st Deep Dive: Hiring Your First Employee

One of the first big steps as your business grows is hiring your first employee. It can be daunting because there are so many rules and regulations. Get the lowdown on how to handle it all in this thorough expert webinar geared to first-time employers. 75 minutes.