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Iconi is a Denver-based activewear brand that Angel Johnson founded to meet the fitness needs of people of all sizes. The business was created out of Johnson’s own frustration with low-quality, expensive activewear options that did not fit well, leading her brand to offer a size-inclusive range (Small to 4X) and innovative, high-performance fabrics.  

Angel applied for the Longmont Business Accelerator program because she didn’t want her business to be just a one-time viral hit. She said, “I am looking to create a sustainable and long-lasting business.”

The program gave Angel a strong understanding of business fundamentals and provided invaluable mentorship. Having mentors from diverse backgrounds proved to be a game-changer. She describes it as having a team of experts readily available, offering strategic advice and support. 

Angel has achieved remarkable success since completing the program. She secured a $150,000 investment in her business and expanded sales to Walmart. Additionally, she was featured in Good Morning America. Angel expressed her delight with the progress, stating, “I have been in other accelerators, and you wouldn’t get this much information or mentorship. EforAll is a very unique experience!  

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