STARTUP HONORS FOUNDER’S AFRICAN ROOTS
Rooted Wraps is a lifestyle brand that offers a colorful selection of head wraps using fabrics from Sierra Leone, the birthplace of its creator, Ludia Modi. She started Rooted Wraps as a way to not only celebrate African culture and women of color but also to help support the Sierra Leone economy.
The one-year, free EforAll accelerator program allowed Ludia to fine-tune her business and helped open new doors. “I’m truly grateful to have EforAll,” Ludia said. “I would not be where I am right now without the organization being that rock to lean on and to teach me how to run a business.”
Fully committed to her dream, Ludia took the cash prize she won from EforAll and employed female workers in Sierra Leone to manufacture her headwraps.