Akey aspect of entrepreneurship is connecting with others, which requires empathy.
“I think that [empathy] is the most important part for any person who wants to be a mentor or help somebody,” Rodrigo Salas said during a recent interview.
That’s one of many lessons Salas has learned during a successful marketing and advertising career, but maybe more importantly, as a small business owner. Using that know-how, he’s mentoring other aspiring entrepreneurs in Northwest Arkansas.
Salas, 49, is the executive director of Entrepreneurship for All (EforAll) Northwest Arkansas. The business accelerator is an affiliate of Massachusetts-based nonprofit Entrepreneurship for All, a national entrepreneurship organization with offices across the country. Its mission is to make entrepreneurship accessible to anyone with the drive to start their own business and create opportunities to build generational wealth for their families.