“EforAll took us from a concept, naive hopes and ambitions, to an actual company”, said Rory MacKean, CEO of Franklin Robotics. “We’re particularly interested in agriculture and how robots can help teach us about the way we grow food and find better ways of doing that.” His EforAll journey began when he participated in a pitch contest with colleague and inventor of the Roomba, Joe Jones. “There was an agricultural themed or food themed pitch contest that we applied for with our prototype. We came in third place but it was a really good way of forcing me to describe what we were doing in two minutes.”
When Rory was accepted into the EforAll Lowell-Lawrence Winter 2016 accelerator, he found himself in a pickle. “We had two different product concepts that we came into EforAll with”, said Rory. Prior to EforAll, he had conducted surveys with farmers and local gardeners but had yet to decide upon the final product. With the help of EforAll, Rory was able to define what would become his final product, the Tertill. “It was incredibly valuable to get both sets of data coming in. It was during EforAll that we realized we needed to commit, pick a direction, and go!” It was that direction that led to Tertill.