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Walk the Walk

The COVID-19 pandemic has provided many individuals with the motivation, opportunity, and time to pursue their entrepreneurial dreams. That’s certainly been the case in the Berkshires, where new ventures launched, or set to be launched, include a new brewery, a guided-hikes venture, and a treasure-hunt concept that introduces consumers to area businesses.

Like most of those people who find themselves walking the Camino de Santiago — the pilgrim trail (actually, several different trails) that end at the Spanish city of Santiago de Compostela — Mindy Miraglia was at a crossroads in her life.

Indeed, after many years in advertising and market research, subsequent burnout, and some time working at the Kripalu Center for Yoga and Health that didn’t end well, she was trying to figure out what could — and should — come next for her.

So, like hundreds of thousands of people each year, she decided to walk the Camino, also known as the Way of St. James, to pause, reflect, and maybe, just maybe, find an answer to her question. And as she tells the story, the Camino — and, specifically, her experiences on the 250-mile trek across Northern Spain — became the answer.

Sort of. Let’s just say it’s a work or progress. Or a business in progress.

It’s called Berkshire Camino LLC, which specializes in guided hikes through the Berkshires, many of which take people from community to community and are thus patterned after what Miraglia experienced in Spain on her two treks on the Camino.

But that was not the original plan. Instead, she wanted to create hostels — the lower-cost, dorm-like hotels that are an important part of the Camino experience — in the Berkshires and thus bring a different type of accommodation for tourists to that market. But reality, in the form of skyrocketing real-estate prices, as well as a lack of capital and few options for obtaining it, has kept that dream in check — at least for now.

But Miraglia, at the advice of mentors assigned to her by the nonprofit EforAll Berkshires, has pivoted and now leads a number of guided hikes within the Berkshires through a venture that is not yet profitable but showing some forms of promise.

Overall, she can find countless ways, and phrases, to compare the rugged challenge that is the Camino to that of starting and growing a business.

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