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Love Thy Locs, founded by Alexandrea Purifoy-Ratliff, offers expert loc maintenance, styling, and handmade loc care products. Her passion extends beyond hair care, as she empowers aspiring entrepreneurs through classes to launch their own loctician businesses in the Northwest Arkansas region.

She decided to take the leap and turn her side hustle into a full-time business in 2020. With no business knowledge, she applied for EforAll’s Business Accelerator program. The prospect of mentorship and intensive business education at no cost was an irresistible opportunity.

While the knowledge gained was priceless, her favorite part of the program was meeting with the cohort. Surrounding herself with other passionate entrepreneurs fueled her motivation and fostered a strong support network. “Just having that circle of people with the same goals and passion was amazing,” she remembers.

After finishing the program, she has been making steady progress. She used the prize money that she won at the final presentation to revamp her website, resulting in a significant increase in traffic. She is excited about the upcoming year, saying, “EforAll gave me a huge confidence boost! I would recommend it to anyone who wants to start their own business.”

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